Start with Why
Simon Sinek, 2009
Economics & business Self-developmentContemporary fiction
For anyone who has followed a plan without knowing why: Sinek argues that purpose, not tactics, is what makes leaders and companies endure.
Feels like curiosity and hope. About power.
A page from the book
Motivation cannot be installed after hiring; it has to walk in.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left. Simon Sinek.Start with Why grew out of Sinek's 2009 TED talk, 'How Great Leaders Inspire Action,' one of the most-watched talks ever.
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Questions readers ask
- What is Start with Why like?
- Feels like curiosity and hope. About power.
- What should I read after Start with Why?
- If you liked Start with Why, try Rich Dad Poor Dad (Robert T. Kiyosaki), The Psychology of Money (Morgan Housel) and Atomic Habits (James Clear).
A taste of the feed
The quiet arithmetic that decides what your work is worth.
Workers work hard enough to not be fired, and owners pay just enough so that workers won’t quit.
Rich Dad Poor Dad · Robert T. Kiyosaki
The expensive thing is rarely the thing you're actually buying.
Be nicer and less flashy. No one is impressed with your possessions as much as you are. You might think you want a fancy car or a nice watch. But what you probably want is respect and admiration. And you’re more likely to gain those things through kindness and humility than horsepower and chrome.
The Psychology of Money · Morgan Housel
A few degrees at takeoff, a different city entirely.
The impact created by a change in your habits is similar to the effect of shifting the route of an airplane by just a few degrees. Imagine you are flying from Los Angeles to New York City. If a pilot leaving from LAX adjusts the heading just 3.5 degrees south, you will land in Washington, D.C., instead of New York. Such a small change is barely noticeable at takeoff—the nose of the airplane moves just a few feet—but when magnified across the entire United States, you end up hundreds of miles apart.
Atomic Habits · James Clear
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