Start with Why
Simon Sinek, 2009
For anyone who has followed a plan without knowing why: Sinek argues that purpose, not tactics, is what makes leaders and companies endure.
Simon Sinek
Start with Why grew out of Sinek's 2009 TED talk, 'How Great Leaders Inspire Action,' one of the most-watched talks ever.
Feels like power, curiosity and hope.
Motivation cannot be installed after hiring; it has to walk in.
Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left. Books by Simon Sinek
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