In Search of Excellence
Thomas J. Peters, 1982
A field guide to why the best-run companies obsess over values as much as strategy—still useful for anyone building a team, a brand, or a career.
Tom Peters was a McKinsey consultant when he co-wrote the book; it grew from a study of 43 American companies and became one of the best-selling business books ever.
Feels like curiosity, ambition and society.
Can a company be excellent without knowing what it stands for?
Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the right sorts of values. Thomas J. Peters, 1982
A field guide to why the best-run companies obsess over values as much as strategy—still useful for anyone building a team, a brand, or a career.
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