Good to Great
Jim Collins, 2001
A five-year study of companies that jumped from good to great—and the surprising habits, hires and leaders behind the leap.
Jim Collins spent five years on the research for Good to Great, comparing eleven companies that made the leap with matched peers that did not.
Feels like curiosity, society and hope.
What if the destination matters less than who is sitting beside you?
For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with. Jim Collins, 2001
A five-year study of companies that jumped from good to great—and the surprising habits, hires and leaders behind the leap.
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